Key Moments:
- Betano has launched a responsible gaming initiative focused on entertainment over investment.
- Uruguayan football icon Sebastián “Loco” Abreu leads the campaign’s humorous and educational outreach.
- The campaign introduces a dedicated website and a suite of user protection tools aligned with international responsible gaming standards.
New Responsible Gaming Push Targets User Safety and Fun
Betano, a prominent sports betting platform in Brazil, has introduced an engaging campaign aimed at responsible gaming. This initiative, highlighted in EstúdioFolha by Folha de S.Paulo, leverages humor to inform users about maintaining safe betting habits. The core message emphasizes that sports betting is meant for enjoyment rather than as a financial investment. This move corresponds with enhanced regulatory standards, following new Brazilian betting regulations introduced earlier this year.
Sebastián “Loco” Abreu Leads the Way as El Responsável
At the forefront of this campaign is Sebastián Abreu, known as “Loco Abreu,” a celebrated Uruguayan soccer figure famous for his “Panenka” penalty during the 2010 World Cup and his record for playing with numerous clubs. Assuming the persona of “El Responsável,” Abreu engages audiences in a lighthearted film, inviting players to “não meter o loco” (don’t go crazy) — a phrase resonating particularly with Brazil’s younger demographic, urging moderation and responsibility in betting.
Beyond its comedic aspect, the campaign reflects Betano’s broader commitment to promoting awareness. Guilherme Augusto Figueiredo, Country Manager at Betano Brazil, stated: “We didn’t want to create just a beautiful ad-we wanted to create a platform that really informs“. “Educating users properly is a responsibility for us, and it guides all our actions.”
Responsible Gaming Principles and Resources
The campaign is anchored in three main principles:
- Respect financial and time limits – Bet responsibly and remain in control.
- Treat betting as entertainment, not as an opportunity for profit.
- Recognize personal limits and take breaks when needed.
An online resource at www.NaoMeteoLoco.com provides users with educational materials and connects them with organizations like Jogadores Anônimos for further support.
Integrated User Safeguards
Betano’s platform offers several tools designed to foster healthier betting behaviors, including:
- The ability to set financial and session time limits
- Timers and reminders
- Options for temporary or permanent self-exclusion
- Strict access restrictions for users under 18
- Timeout features and continuous support services
These protective measures are consistent with recognized global standards for responsible betting.
| Key Features | Description |
|---|---|
| Financial/Time Limits | Users can set boundaries to manage spending and playing time. |
| Session Reminders | Timers notify users to encourage breaks and awareness. |
| Self-Exclusion | Temporary or permanent exclusion tools are available for users who need them. |
| Under-18 Restrictions | Entry controls ensure that minors cannot participate. |
| 24/7 Support | Continuous assistance is provided to users as needed. |
Cultivating Balance and Responsibility
Arthur Niggemann, Senior Marketing Manager for the Americas at Betano, explained: “We strongly believe that companies in our industry have a fundamental role in building a safer, more responsible gaming environment“, said Niggemann. “It is about providing entertainment but also making sure that the experience remains healthy and balanced.”
Shaping a New Culture in Brazilian Gaming
In choosing Loco Abreu as the face of the campaign, Betano combines authenticity, humor, and a strong message of responsibility. According to Niggemann: “He embodies the balance between daring and responsibility,” added Niggemann. “It’s about trusting yourself, but without losing control.”
With widespread recognition on social media and the campaign’s viral video, El Responsável symbolizes a change among Brazilian players who seek mindful enjoyment. By strengthening its presence in Brazil’s regulated iGaming industry, Betano reinforces its leadership and commitment to sustainable, responsible play.
- Author
Daniel Williams
